With the crisis in education today and the pressure on children to prepare for an unpredictable future, up-to-date reference materials in the home and school are of utmost necessity.

In the age of computer games and cartoon channels, parents have become more mindful of the detrimental effects of television and violent computer games, and are steering their kids towards reading books.

In 2004, INDIGO Direct Marketing Limited, a sister concern of International Book House Private Limited (www.ibhbookstore.com)  was appointed as exclusive distributor in India, by World Book Inc., U.S.A. (www.worldbook.com).

Since the last 91 years, World Book has been bringing out the World’s best educational materials, which are unparalleled in research, content, design and quality. These are ideal for Individuals and Schools & Institutions for the age group of 0 to adult.

We have been successfully marketing these products through Direct Marketing – Direct Mail and Door to Door Sales, Internet marketing & conventional methods like distribution through book sellers and other retail channels.

Continuing in the tradition of excellence and to focus on providing the best reference products in a variety of formats, we commenced operations in the year 2003.